Wednesday

"Afterbang" the video that changed snowboarding

RobotFood - Snowboard Afterbang 2002 from Artemiy Lance on Vimeo.

Pierre Wickberg is my favorite snowboard movie maker guy, and you might know him by the Gymkhana videos he does as well. But anyways he and some rad snowboarders who you will see in the video above created Robot Food Productions, which threw the game a curveball and forever changed snowboard videos. The whole take on the videos is great music and editing to go along with it, amazing cinemetography, and the way Pierre interacts with the camera/snowboarder relationship. Robot Food movies didn't show you banger after banger, instead it showed pros having fun snowboarding hanging out with their friends, and yeah a couple bangers. The lifestyle of the snowboarder was incorporated more in the videos as well, which made them more human and connected to the viewers life much better. There is something so much more when you watch a Robot Food video, it gives me chills everytime. My favorite video of all time is "Afterlame" which is the third and last robot video, but here I wanted to show you the first one entitle "Afterbang" to show you the birth of Robot Food productions.

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